Facebook Ads Quality and Conversion Rate

Previously I was advertising my profit sharing campaign on Facebook using their pay per click advertisement. With the hope that advertising on Facebook would really help targetting some potential business partners.

Unfortunately, my site was being banned by Facebook ads team after 6 attempts of getting my third batch approved. The third batch of advertisement were the same as the previous two except that I added a much relevant picture to it.

The Facebook ads guy was saying that they do not allow irrelevant advertisements to be placed. During the first two attempts, my ads were actually approved. When it comes to the third campaign, my ads were rejected for 6 times continuously. The Facebook ads team claim that they are irrelevant to what I’m trying to advertise.

This was how my ads looks like.

Ads that I created.

The first two ads on the left handside are the approved ads as indicated. They were approved quickly and started running. I had to stop the pretty girl ads as they generated a lot of low quality clicks which raised the bounce rate of my site.

Whereas the last ads on the right handside which was rejected, was claimed to be ‘irrelevant’. As I was wondering what went wrong, I emailed them to ask. But to no avail, they only replied me with automated emails saying that my ads are irrelevant to what my site suggested. When I appeal to them again, I was replied in a very rude way like “Your site will be prohibited for advertising on Facebook in the future. This decision is final”. Whatthefish?

So what’s “relevant” to Facebook ads team?

Which part is relevant?

Ads with pretty chicks? Or weird language that the users can’t even read?

Why did the same ads with different picture being treated differently? Was there any quality guideline in the Facebook advertising team?

Why do I see so many “buat duit online” , “duit untuk orang malas” on Facebook while my legit profit sharing campaign being rejected?

The only outcome of 2 weeks advertising with Facebook, was high bounce rate with ZERO conversion rate.

Hot chick gets approved. So if you really wanna know whether Facebook advertising is worth it or not, this is your answer. Pretty ladies that has no connection to your ads will be approved immediately and generate you a huge load of traffic that bounces back after they found that there were no hot chicks in your site.

So, don’t bother putting your time on making relevant pictures for your ads on Facebook.

  • well... i have noticed lots of ads with chicks and boobs on facebook. never even bother to click on them.
  • John Weiser
    Thanks for sharing! I was looking for some feedbacks on this!
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