This is the Step 7 of Beginner Blogging guide. You may skip and move on to other steps by following this link here
Before I go about telling you how to optimize your Google Ads, let’s take a little basic understanding of how Google Ads works.
For easier understanding, I’ll explain in simple point form. (If you have a question, ask away in the comment section)
- There are a few different crawl spiders used by Google. (ie: Googlebot, Google Adbot)
- Googlebot is mainly the spider that crawls your contents to be indexed to their directory.
- Google Adbots are basically the one we care for Google Ads Optimization.
- All of them share the same similarity of “Crawling for keywords“.
- Google Adbot crawls for ‘paid keywords’ and compares your ‘content relevancy’.
- It then decides which Google Ads to be shown by weighting your keyword value.
- Relevant Google Ads will then be served to your readers.
Have you got the basic picture of how Google Adsense works yet?
So, how do we make sure that our contents are relevant to certain Google Ads that you want them to be served?
Easy! You write good quality contents that are highly related to your topic title.
A post with relevant title and high keyword density in your content is the key to decide what Google Ads will be shown and where your contents will be displayed on Google SERP.
When we mention ‘Keyword Density’, it means the amount of times the related keyword being used wisely in your post title and contents.
So, don’t stuff your keywords blindly in a post. Express them wisely using different methods. Sometimes less is more.
What keyword should I use?
Every keyword/phrase has their own value. When you plan to write a new post, try doing some research on how much do they worth. Once you’ve decided the keywords, write good contents with them.
The keyword tool by Google Adwords is a good place to start. Although there are many other keyword tools on the World Wide Web, I still recommend using the one by Google. After all, we’re working on Google Adsense aren’t we?
How do we use the Keyword Tool by Google Adwords?
- Type in the keywords or phrases that you plan on writing. (Note: one keyword or phrase per line)
- Choose “Display Estimated Avg. CPC” under the “Choose columns to display” drop down list.
- Sort the values by clicking the column names.
- Look for the keywords/phrases with high Search Volume and CPC value that are related to the topic that you plan to write.
- Start writing your contents with multiple related keywords/phrases that you found wisely.
Making good use of the Section Targeting:
If you have not heard anything about this, now it’s time.
Section targeting allows you to suggest sections of your contents that you want the Google Adbot to emphasize or downplay when matching ads to your contents. It helps better in targeting Google Ads that are relevant to your contents.
You can suggest as many sections as you prefer by placing your contents in between the <!– google_ad_section_start –> and <!– google_ad_section_end –> tags. (Note: These tags must be inserted under HTML mode if you’re using WYSIWYG editor)
You can also suggest Google Adbot to ignore certain content sections that you don’t wish to be crawled for Google Ads by placing your contents in between the <!– google_ad_section_start(weight=ignore) –> and <!– google_ad_section_end –> tags.
Note: Section Targeting may take up to two weeks before you can see the actual result of changes you made.
Google Ad Placement:
The placement of your Google Ads are often the reason of your income being good or bad.
Although Google do provide an Adsense Heatmap for blogs, but it may vary by the types of contents and readers. The best way to find out which ad placement works best is by doing a frequent change of your ad placements and tracking them with your Google Adsense Channel in your Google account.
It is also advised that you make changes to your ad placement once awhile to ensure better performance. (To reduce visitors’ Ad-blindness)
We’re now done with the basics of optimizing your Google Adsense, this shall conclude the last part of the Beginner Blogging Guide.
I wish you well in the journey of making money online by blogging. Do share with our readers about your experiences and thoughts about making money online.
