This is the Part One of Adsense Placement Guide. You can find more discussion on this topic by following this link
I’ve previously shared some of the commonly used techniques to optimize your Google Ads in my beginner blogging guide. If you have followed those basic practice to optimize your Google Ads, you should be able to make some decent income from your contents.
In this post, we’ll further discuss the Google Ads Placement strategy.
Although Google has provided us an adsense heatmap for blogs, it does not guarantee that our Adsense performance will be improved by following exactly the suggested positions. Performance of the ads may differ from your contents and readers as I’ve previously suggested. So it has come to the need for us to conduct our own research to find out the best suitable position to place our Google Ads.
We should put ourselves on a readers’ view when it comes to Ad placements. It is very important to understand that an organic visitor came to our site because they were looking for some information. If we placed the advertisement at the right spot which are not too obstructive/intrusive in our content, it might attracts the readers if the showing advertisement was related to what they were looking for.
So how should we find out where’s the heatzone in our site?
Finding out the heatzones in our own site is fairly simple process.
- We just need to start creating two identical Ad units(same size, colors, text/image).
- Assign them with different channels(make sure your channel name is descriptive).
- Place them in different positions on your contents.
- Have them running for certain period of time and keep track of their performance(amount of clicks and impressions tells how well the ad position is performing).
- Continue more testing with different positions, ad color templates and types of ads.
From my experience, placing Google Ads in the middle of our contents non-obstructively would improve the ad performance. By what I said non-obstructive, it means that your readers did not actually clicks your ads by accident and it’s not actually disturbing your readers view.
Secondly, you’re advised to place an “advertisement” tag above your Google Ads if you’re placing it below your post title. You do not want to mislead your readers into clicking the advertisement as though they are part of your content. It is also against Google’s policy to place advertisement in misleading position. So unless you indicate clearly to your readers that they were advertisements.
Different types of Google Ads has their own performance when they’re placed correctly in our contents. Finding the correct positions is the important key to generate more incomes. Of course this also depends on our keyword targetting strategy. If your Google Ads isn’t showing the relevant ads in your content, then it’s for sure not to perform well at all.
Try experiencing different types of your Google Ad units then share with us your best performing positions ok?
P/S: Do keep track with our blog as we’ll be sharing reliable Adsense heatzones for different types of blog niches in the near future. (subscribe to our updates)
